This Business Strategy 5.0 book is accompanied by rapid environmental changes, namely the Covid-19 pandemic when this book was written, as well as very rapid changes in science and technology by utilizing digital technology for all sectors of life. Human beings, both in the business sector, government, and even other social sectors. Business strategy 5.0 is a strategy in formulating product design, pricing, distribution planning, and integrated marketing communications to create shared value for interested parties, both internally and externally by utilizing the synergy between human capital and digital technology. discussion of business strategy 5. 0 are preceded by the MARCs model discovered by Prof. Nandan L. Krisna and Hybrid Business Model 5.0 discovered by Dr. Agus Mulyana, M.M.